social media marketing pdf
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H�\��n�@ཟb��"2x��K�Db����=PKŶ����;�'J�"���t�8�����]�}�c�ݹ��)ކ����/]���v���iym����i��~���П���\�#]����=l������Ʃ�/���������8�����n�6��s�������e�ӡM���������]�|^�m��u���ĬZ���Uo��b��w݄�N��w=eU��V�-e�쑕Y�����K����yǼC�3�_�_S���c/�f^#�2 /̂�2m6ŏL�������[�-�s*�z�G�z�G�z�G�z�G�z�G�za��� p�J`Q'�*a�QD��`�h�� ��f�4:Gs@�k��b�@*3Pr�氘#�} �"�%��f��RHK�X��P�汞�$X�Y�#IP'�LR��a��&Z)���/�`w�����>}ßs��|DǛŴ�Ջs�����Y�]���_��fѡ��Z�-9����B�����+BO_��|֞��~MsWm��L��49��x=!B �3v �@���s&�� 9j �@�����D���8ˁ�8ˁ�L�ϰ��l�$���iw Marketing which occurs via social media is known as Social Media Marketing … �� � endstream endobj 2362 0 obj <>stream �T&�h��|L�i\O�R�X5pQ�=ը}H4m��R��ү�k��=nl��U�W$l!H�}�9˟dO��8��� E�������H��)%��c������џ����b���ouq�6gU��z�5R�t�d����C�m�.nu"nuq�)uۿ�Hd��x`:E���vD��tG�$ߟ5���N�*}�;��9©Y�k����!��D��`,����kY��ePäI�bM�Aߌ��� ϴ�ᙄ����Q���T���ϢV�ӳ1#�|C!h�����oo�E"�?5�-j������&D��,̽�a��\a���m��SN2��u�Z�8^"��j�f�����ˋj��x��x;/�N�\���ߚ�O�1x�,���� �� �'����������_���xſ�s~�k����%_��/�����W���_�j>��mݾX��l��i�������jd���؎����}���۶�寶�n����������z��h���z�v��A(ww��i�Z�c��wlI%qז0٬�@��IJ��TH���8 The increasing popularity of social media sites has opened opportunities to all business owners to promote and sell their products and services online and connect them with their existing and potential customers. h��Z�o�8�W�c�C���XȣI�۴Eӽ�]��&B˰��濿oH)q��F�š`���yq8���1���Ie�LMDd�Q0+"�9c�P�I�fQz"�����2)c�tLj�>s�R/�;�z#�^���d�(ti�RLI+�P��CY���:M�cʃ(0:q���,AJ�2R0��&%ӴhP�iKk6R3�͆ɵ�4��ˣ٤c@�z=�H���0�f����R�mi%A��N1c"ͦ436}�)!�cB��VVN�D�JTd�Y¢�2� ��v�EC�a�f�&ʰ�-}�%@���Bд^�)DҌ��OTdQZ�P*i� *� � Contrary to popular belief, social media marketing is . ZC;���gP��*��S4O)XӬ&��!� Taking stock of your current social media … &a�L��rF[�L��E �$ ����������˃-���y�� ABSTRACT In recent years, social media has become ubiquitous and most important for social networking, content sharing and online accessing. L�Z�s`2�b=��,�� -�| endstream endobj 2360 0 obj <>stream q*߈z�SzC��k��W�P���r�n�H�>���PG��"~t}H��C�j�eR�q��fA�4��Ǜv>�(3TL�临�t3f��*��B�j��Z H�\��n�0E�� Thus, Felix et al. THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 3 Assess your social media presence Before you create a social media marketing plan, it’s important to conduct a social media audit. 2355 0 obj <> endobj 2385 0 obj <>/Filter/FlateDecode/ID[<8B4E3A744AA6486B9D2F458F987F7520>]/Index[2355 160]/Info 2354 0 R/Length 147/Prev 746507/Root 2356 0 R/Size 2515/Type/XRef/W[1 3 1]>>stream x�= �m���C�4�6�Cy�XX�@q;9R/R����P�>���@Գ�f61&� 1!6"��#�8�Ho"pu�*D����H�H$:>�@0G�.�f;;,eM3J~�f���q� J���T���"y����H���P���e��ʑOp�8R$V�xmԆ �Ls++F���5 *b�� D쵷@i� �؎�8J�$ҙE��$v;=�Y��d�H�;�Zq"ZBpݤ������a׀[� @�;2�*d A��^LG��?4�=�~,wG7�nҍzB$ #� Z� ��t��I� /��������P7�C�#� �Z�����,Mm��ȼ.Q�|��c�4�� �#�Sc�h�g��� �������������kV����2Y��C����1�6�����'�e�CU������+��O��]���%��'8E�QO��G{|�3�g��5��E�$�����h�\-�������{�\���h��^-�]�,�3��;z�>�k�t��E�T�p�7��i�&�18�h�ջ�l{��ͼY�,�iկ�hU^�-��&��l#lȫZ�NI�I��0r�l�䢤JF^Y�pĔ�9���_�.�E��]/3�ȍ6����2sy�X?A�?7�Ĕ��^h`���+ߙ�`�X���y�v���Y�zk^.��%wV�n;MG�`�����HT9]�/�o�������s�ȗ���p^��̤��^���K�hR%��؝����_�L��y�z����J�Tٍ�ջ���~?��=���������� 2z�9C38�N�r^Ow��D�U��b^e��P����]���+21[�^�V4d��$���&�oM�s&�L>5G���r�A��t����%�dv}��4����OũM!-�r)�stdc�����Y**S��ʸh�"����.Ջ�����)MQ�m���ļR2�s�3���� xШ�0^��l=Ug�ܯѰ��Ɔ�,NK.`8I�T���J�u�^'��k1Wj4�8��S�<5}c0� �Br���!���02�B��6F#���Hcd0�d&d��S�SӧЧ�O�OM�B�!�H�3�3C�$,,,,IX�0Գ�3�b��P�>�sG�;2�dIɐ�%%!%KJBJ�����ܭ��#3���'�9�?������~���O�s� ~?���'�9��G�"˩P- vV۪����K�#����2��s����cʛ�4��/�8ُ��z����Q�S�o�W� ��� endstream endobj 2363 0 obj <>stream The platforms may be free or inexpensive, but the following resources are needed to do social media marketing well: • Budget. ���>�>�>�>B��Y��/�/�%�%�%�,����{fdfdfdTfTdTz*�6�?�ycg��}}�0�T�_�O� �� endstream endobj 2361 0 obj <>stream
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